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  "documentTitle": "Intuit Inc. (INTU)",
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  "notes": "Uses IRS survey data to undermine Intuit's investor day claims regarding market penetration.",
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      "text": "We find the interest among Spanish-speaking respondents particularly concerning for Intuit since metrics related to Latino penetration have been prominently featured in past investor day presentations.",
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      "text": "73% of respondents very or somewhat interested and, even more telling, 68% of those using self-preparation software very or somewhat likely to switch.",
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      "text": "13% growth in under-penetrated segments: Latino, investors, self-employed; +20% growth in under-penetrated segments: Latino, investors, self-employed; 3M new self-employed, Latino, investor filers last year",
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      "text": "Intuit has long proclaimed that everyone has the option of filing for free and that the existing tax preparation industry is the best solution. Recent research suggests otherwise and should be a cause for investor concern.",
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