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  "documentTitle": "Intuit Inc. (INTU)",
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      "text": "Search activity on Google Trends is down materially over the past four years, suggesting either (or both) an oversaturated market or lost mindshare among US consumers. Anything that suggests Credit Karma is a decreasingly effective marketing channel could hurt the willingness of its partners to allocate marketing dollars to the platform.",
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      "text": "Source: Google Trends as of 9/6/24, Spruce Point Research",
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