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      "text": "Credit Karma to Face Growth Pressures in Its Core Products",
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      "text": "Intuit claims Credit Karma has 136 million members in the US, Canada, and the UK, but most of those are in the US, meaning Credit Karma may already have up to 60% or more of the adult population as members.",
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      "text": "Intuit claims Credit Karma has 136 million members in the US, Canada, and the UK, but most of those are in the US, meaning Credit Karma may already have up to 60% or more of the adult population as members. Moreover, we believe the increased use of mobile payment apps as credit card replacements is yet another headwind to traditional credit card demand.",
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      "text": "You're getting to a point where you've acquired a very significant proportion of the U.S. adult population, and your ability to grow further is constrained... And by the way, this is fairly common in digital marketing... Credit Karma is pretty constrained in what it can do on the demand gen side. So cards [are] fairly penetrated... I would say, unlikely that there's some massive partner out there that you could onboard and all of a sudden be doing significantly more volume.",
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      "text": "\"You're getting to a point where you've acquired a very significant proportion of the U.S. adult population, and your ability to grow further is constrained...\" — Former Director at Intuit, Tegus, 8/2/22",
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