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  "documentTitle": "Intuit Inc. (INTU)",
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  "authorName": "Ben Axler",
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      "text": "The customer review data from G2 suggests Mailchimp is one of the lowest-rated products.",
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      "text": "Mailchimp is undoubtedly one of the larger providers of email marketing software and services to small and mid-sized businesses. However, our review of the sector finds several dozen competitors that offer products with similar features. The customer review data from G2 suggests Mailchimp is one of the lowest-rated products. Moreover, a Constant Contact executive questions whether SMB customers even seek much differentiation among products.",
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      "text": "…at the end of the day and I think this applies across all of marketing automation and digital marketing or e-mail marketing in general is that most customers are still just doing the basics. So they're uploading a contact list, they're creating a couple of segments. Those segments are not very sophisticated. Maybe they pull in a bit of personalization, then they send an e-mail.",
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      "text": "“...at the end of the day and I think this applies across all of marketing automation and digital marketing or e-mail marketing in general is that most customers are still just doing the basics. So they're uploading a contact list, they're creating a couple of segments. Those segments are not very sophisticated. Maybe they pull in a bit of personalization, then they send an e-mail.” — VP at Constant Contact, Tegus, 5/20/23",
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      "text": "Source: G2 as of 9/6/24, Tegus, Spruce Point Research",
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      "text": "Email Marketing Is A Crowded Field Where There Is Little Differentiation",
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