{ "docId": "019dd923-622c-750b-8b99-91010c0bd592", "docSlug": "937587dba6b9", "documentTitle": "Intuit Inc. (INTU)", "authorId": "54_Spruce_Point_Capital", "authorName": "Ben Axler", "documentKindSlug": "activist-deck", "documentKindLabel": "Activist deck", "sourceTypeSlug": "short_seller", "sourceTypeLabel": "Short seller", "presentationDate": "2024-09-20 00:00:00", "orientation": "landscape", "aspectRatio": 1.3333334, "pageNumber": 41, "pageCount": 125, "prevPage": 40, "nextPage": 42, "slideType": "testimonial", "function": "expose_contradiction", "density": "overcrowded", "nDataPoints": 2, "notes": "Uses a combination of expert testimony (Tegus) and social proof (Reddit/Trustpilot) to build a negative narrative.", "elementsJson": [ "headline_text", "paragraph", "callout_box", "quote_block", "screenshot" ], "metadataConfidence": 1, "imagePath": null, "slideHref": "/slides/019dd923-622c-750b-8b99-91010c0bd592/41", "deckHref": "/decks/019dd923-622c-750b-8b99-91010c0bd592", "deckJsonHref": "/decks/019dd923-622c-750b-8b99-91010c0bd592.json", "deckAnchorHref": "/decks/019dd923-622c-750b-8b99-91010c0bd592#slide-41", "components": [ { "bbox": { "h": 0.04, "w": 0.96, "x": 0.02, "y": 0.28 }, "kind": "callout", "text": "Former Intuit Employee Feels the Mailchimp Deal Isn’t Working", "attrs": null, "subkind": "primary", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "63b25043-c8f8-45fd-a6cd-1223a5c764f2", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.04, "w": 0.96, "x": 0.02, "y": 0.61 }, "kind": "callout", "text": "Some Customers Aren’t Happy Either", "attrs": null, "subkind": "primary", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "a10e3d09-d37c-4446-ba08-6606be6a9d42", "frameworkName": null, "frameworkSlug": null }, { "bbox": null, "kind": "callout", "text": "We believe Intuit has been slow to introduce synergistic offerings and that integration has been hamstrung by cultural issues (perhaps it was doomed?) and Mailchimp’s Atlanta HQ location.", "attrs": null, "subkind": null, "toolName": "Visual emphasis", "toolSlug": "visual-emphasis", "confidence": null, "componentId": "019dd953-1ac4-74a6-be38-cbd1f16c0cc2", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.28, "w": 0.27, "x": 0.71, "y": 0.66 }, "kind": "image", "text": "Trustpilot rating screenshot", "attrs": null, "subkind": "screenshot", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "d7ffb3c1-9700-412c-97be-e7ba38c3d54f", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.28, "w": 0.68, "x": 0.02, "y": 0.66 }, "kind": "image", "text": "Reddit post screenshot", "attrs": null, "subkind": "screenshot", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "f699f3dc-2ba9-4865-8ba6-7d5d58642571", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.96, "x": 0.02, "y": 0.17 }, "kind": "paragraph", "text": "We believe Intuit has been slow to introduce synergistic offerings and that integration has been hamstrung by cultural issues (perhaps it was doomed?) and Mailchimp’s Atlanta HQ location. From the market’s perspective, customers have been disappointed with forced moves to paid accounts, a reduction in current or planned features, and inflexibility.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "d8f16fb3-6758-4e31-bb43-f511e2ab27d4", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.15, "w": 0.73, "x": 0.25, "y": 0.35 }, "kind": "quote", "text": "I think all of us would say, over a 10- or 15-year period, Intuit had way more unsatisfying acquisitions than really satisfying ones... I don't believe it's been smooth.", "attrs": null, "subkind": "testimonial", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "cf25daa4-7b73-402d-aef5-d22554a4259d", "frameworkName": null, "frameworkSlug": null }, { "bbox": null, "kind": "quote", "text": "…I think all of us would say, over a 10- or 15-year period, Intuit had way more unsatisfying acquisitions than really satisfying ones. We all tried to learn from that, but I don’t think Intuit has core competency in this area. I think the Mailchimp acquisition continues to show that. I don’t believe it's been smooth. I think there's been public references to the fact it hasn't been smooth. But a lot of Mailchimp folks are like, I don’t see it. I’m out. And so I think there's been attrition, and there's been difficulty integrating them into Intuit. — Former VP at Intuit, Tegus, 9/8/23 and 8/24/23", "attrs": null, "subkind": null, "toolName": "Authority citation", "toolSlug": "authority-citation", "confidence": null, "componentId": "019dd953-1ac4-74a6-be38-cc4b67ad1de2", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.03, "w": 0.45, "x": 0.02, "y": 0.96 }, "kind": "source-note", "text": "Source: Tegus, Reddit, audienceful, Trustpilot as of 9/6/24, Spruce Point Research", "attrs": null, "subkind": null, "toolName": null, "toolSlug": null, "confidence": null, "componentId": "e12d8b2a-69ce-4ebd-bfa3-8433489dfd89", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.65, "x": 0.31, "y": 0.03 }, "kind": "title", "text": "We Don't Believe The Mailchimp Deal Was A Success, And Some Former Employees And Customers Seem To Agree", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "20d8f200-8ff9-4eaf-9c1e-901dad56e740", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [], "frameworks": [ { "name": "antagonist-introduction", "slug": null, "matchId": "19903050-8e1d-419a-92a5-f447d6e00f4a", "evidence": "Frames Intuit as the antagonist failing its employees and customers.", "confidence": 0.8 } ], "arcBeats": [], "loops": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }