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  "documentTitle": "Zebra Technologies Corp. (ZBRA)",
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  "authorName": "Spruce Point Capital Management",
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  "presentationDate": "2024-08-08 00:00:00",
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  "notes": "Uses Wayback Machine evidence to prove product discontinuation.",
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      "text": "We view this product failure as an indication that Fetch/Zebra's products are struggling to move into more complex automation applications.",
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      "text": "Last Archived Oct 3, 2023",
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      "text": "PalletTransport1500 Product Announcement",
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      "kind": "paragraph",
      "text": "Fetch promoted its partnership with Honeywell to deliver a pallet moving system which CEO Burns also commented was Fetch's primary focus. Fast forward to today, the product is no longer being offered. We view this product failure as an indication that Fetch/Zebra's products are struggling to move into more complex automation applications.",
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      "text": "To compete in the fast-paced, high-stakes world of e-commerce, modern distribution and fulfillment center operations are introducing increasing levels of automation.",
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      "kind": "quote",
      "text": "So goods transport was the main focus area for both pallet and smaller goods within Fetch's primary focus area.",
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      "text": "\"So goods transport was the main focus area for both pallet and smaller goods within Fetch's primary focus area. Fulfillment was an application they're building out, and we're still building that out fulfillment application out. And we're seeing early traction in that. It's a small business today. It's a small business today.\" — CEO Burns, JPMorgan Conf May 24, 2023. \"To compete in the fast-paced, high-stakes world of e-commerce, modern distribution and fulfillment center operations are introducing increasing levels of automation. Too often these automated systems operate independently, performing very discrete tasks and processes. This collaboration with Fetch to have a turnkey solution with Momentum gives those in the e-commerce industry a competitive advantage that will optimize productivity, increase operational safety, and provide significant return on investment.\" — Honeywell Robotics CTO",
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      "kind": "source-note",
      "text": "Source: Wayback Machine, Fetch / Honeywell Press Release, Zebra current AMR product catalogue and website",
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      "text": "Fetch Robotics Warehouse Product Failure",
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