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  "documentTitle": "Zebra Technologies Corp. (ZBRA)",
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      "text": "Actually, if we go do a deep dive into the mobile computer portfolio right now, many customers with small businesses and really big companies are starting to using mobile devices like smartphones in some of their operations. This has an impact within, obviously, the market share because now you're not only competing with rugged devices as Zebra normally does, but you are also competing with cell phones. The price, if you compare the price from a cell phone to a rugged device, it might be double or even 3X the value of the cell phone. This is having a huge impact within Zebra. That's why they are investing a lot into having or designing entry-level devices that obviously stand out within their performance, but have a really competitive price. It's changing. — Former Zebra Engineer (AlphaSense Interview)",
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