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  "documentTitle": "Floor & Decor Holdings, Inc. (FND)",
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  "authorName": "Spruce Point Capital Management",
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      "text": "Lowe’s is also doubling down on efforts to build deeper relationships with PROs and DIY customers.",
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      "text": "Lowe's is also doubling down on efforts to build deeper relationships with PROs and DIY customers. In February 2022, it launched Lowe's MVPs Pro Rewards and Partnership program and in April 2023 an enhanced set of technology and business tools.(1) In addition, Lowe's launched a new targeted loyalty rewards program for DIY customers with enhanced benefits.(2) Management says these initiatives are already driving results that exceed its expectations.",
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      "text": "And so we launched our MVP Pro Rewards Program, which has been incredibly successful and exceeded all of our expectations. And when you combine it with our Lowe’s credit, those customers are incredibly more valuable, shop a lot more frequently. And then we put in a best-in-class CRM platform that gives us the ability to not only recognize the customer but recognize what they’re buying but more importantly, what they’re not buying and how we can help them grow their business. — MS Conf Dec 5, 2023",
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