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  "documentTitle": "Floor & Decor Holdings, Inc. (FND)",
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  "authorName": "Spruce Point Capital Management",
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  "sourceTypeLabel": "Short seller",
  "presentationDate": "2024-07-01 00:00:00",
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  "notes": "The slide uses a table to contrast the company's stated conversion rates over time, highlighting the 2021 methodology shift.",
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      "text": "FND made a slight change to describe its customer conversion rate from visit to purchase in 2021 by including the website as a visit. This change increased the reported conversion rate from 77% to 84%. However, for the first time on apples-to-apples basis, the conversion rate declined in 2023 by 4%.",
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      "text": "conversion rate: 80%",
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      "text": "FND made a slight change to describe its customer conversion rate from visit to purchase in 2021 by including the website as a visit. This change increased the reported conversion rate from 77% to 84%. However, for the first time on apples-to-apples basis, the conversion rate declined in 2023 by 4%.",
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      "text": "A key objective of our messaging is to make people aware of our stores, products and services. Based on our internal research, we estimate the conversion rate from a customer visiting one of our stores to purchasing our products is 76%. — FND 10-Ks",
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      "text": "Source: FND 10-Ks",
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      "text": "#5: Marketing Effectiveness And Customer Sale Conversion Appears To Be Falling",
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