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  "docSlug": "75aa3b2bd0fb",
  "documentTitle": "Floor & Decor Holdings, Inc. (FND)",
  "authorId": "54_Spruce_Point_Capital",
  "authorName": "Spruce Point Capital Management",
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  "sourceTypeSlug": "short_seller",
  "sourceTypeLabel": "Short seller",
  "presentationDate": "2024-07-01 00:00:00",
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  "pageCount": 125,
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  "density": "balanced",
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  "notes": "Uses Wayback Machine screenshots to contrast historical branding with current website state.",
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      "kind": "callout",
      "text": "FND finally ceased reference to \"Rigid Core\" on its website in early 2024. The category has seen no SKU growth. Even more concerning, we see that the DuraLux brand has been cut in price by over 40%",
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      "kind": "callout",
      "text": "FND finally ceased reference to “Rigid Core” on its website in early 2024. The category has seen no SKU growth. Even more concerning, we see that the DuraLux brand has been cut in price by over 40%",
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      "kind": "metric",
      "text": "price: 40%",
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      "text": "Source: Wayback Machine (2020, 2024), FND Website",
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      "kind": "title",
      "text": "#2: Now Rigid Core Vinyl Appears Deemphasized",
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  "loops": [
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