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  "documentTitle": "Boot Barn Holdings, Inc. (BOOT)",
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  "authorName": "Spruce Point Capital Management",
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      "text": "We believe the surge in viewership of the Yellowstone drama series has served as a tailwind for BOOT's sales, a phenomenon that looks to have peaked.",
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      "text": "We believe the surge in viewership of the Yellowstone drama series has served as a tailwind for BOOT's sales, a phenomenon that looks to have peaked. We estimate the notable influence of the popular TV show on BOOT's performance has been a significant factor in recent sales growth. Although, BOOT's own proprietary survey indicated that only 4% of customer responses cited Yellowstone as a reason for wearing their products, Yellowstone has likely had both direct and indirect impacts to customer buying preference which was likely far greater than the 4% captured in its survey. Regardless, the Yellowstone boost has likely reached its peak as the series will end in 2024 with the remaining episodes of Season 5 airing at the end of 2024.",
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      "text": "the Yellowstone television show does not seem to be a factor behind the significant acceleration we saw in sales over the last several years with only 4% of customer responses citing Yellowstone as a reason for wearing our product.",
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      "text": "\"the Yellowstone television show does not seem to be a factor behind the significant acceleration we saw in sales over the last several years with only 4% of customer responses citing Yellowstone as a reason for wearing our product.\" — Boot Barn CEO",
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      "text": "Source: List of Yellowstone Episodes (Wikipedia), Bootbarn.com, Q1'24 Call",
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      "text": "The Yellowstone Drama Series Also Provided Sales Tailwinds That We See Subsiding",
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