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  "documentTitle": "Boot Barn Holdings, Inc. (BOOT)",
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  "authorName": "Spruce Point Capital Management",
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  "sourceTypeLabel": "Short seller",
  "presentationDate": "2024-05-08 00:00:00",
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  "notes": "Uses 'Huh?' callouts to visually emphasize the discrepancy between corporate marketing materials and reality.",
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      "kind": "callout",
      "text": "New stores look nothing like the images BOOT has shown investors. In fact, we see no consideration given to uniform branding and styles which could cause customer confusion.",
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      "text": "Source: BOOT ICR Presentation (Jan 2022) Investor Presentation, (June 2021), Sierra Lakes, CA, Belden Bridge, OH, Woodbridge, VA, Bohemia NY, Vestal, NY, Garland, TX",
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      "text": "Potential New Store Concept Misrepresentations",
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