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  "documentTitle": "Boot Barn Holdings, Inc. (BOOT)",
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  "authorName": "Spruce Point Capital Management",
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  "sourceTypeLabel": "Short seller",
  "presentationDate": "2024-05-08 00:00:00",
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  "notes": "Uses visual evidence of search results to highlight a competitive disadvantage in digital marketing.",
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      "text": "Upon learning of our search interest in Boot Barn, Facebook served dozens of sponsored ads for boots, none of which were from Boot Barn. In fact, even a search of Boot Barn returned a sponsored ad for new competitor Tecovas.",
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      "text": "Facebook search results showing competitor ads",
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      "text": "Source: Facebook",
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      "text": "Omnichannel Weakness: We Believe Boot Barn Is Losing Out On Social Media",
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