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  "docSlug": "3f714c68343e",
  "documentTitle": "Boot Barn Holdings, Inc. (BOOT)",
  "authorId": "54_Spruce_Point_Capital",
  "authorName": "Spruce Point Capital Management",
  "documentKindSlug": "activist-deck",
  "documentKindLabel": "Activist deck",
  "sourceTypeSlug": "short_seller",
  "sourceTypeLabel": "Short seller",
  "presentationDate": "2024-05-08 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.3333334,
  "pageNumber": 46,
  "pageCount": 89,
  "prevPage": 45,
  "nextPage": 47,
  "slideType": "expose_contradiction",
  "function": "expose_contradiction",
  "density": "balanced",
  "nDataPoints": 1,
  "notes": "Uses screenshots of website marketing to demonstrate aggressive discounting.",
  "elementsJson": [
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  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-622c-750b-8b99-8051f14c9865/46",
  "deckHref": "/decks/019dd923-622c-750b-8b99-8051f14c9865",
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  "deckAnchorHref": "/decks/019dd923-622c-750b-8b99-8051f14c9865#slide-46",
  "components": [
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      "kind": "callout",
      "text": "BOOT recently increased its promotional activity in late April (denim sale) and then a 60% off (spring sale) which encompasses over 10,700 items.",
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      "kind": "image",
      "text": "May 5, 2024 Spring Sale email",
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      "kind": "image",
      "text": "April 30, 2024 Denim Sale email",
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      "kind": "image",
      "text": "Boot Barn website showing 10,733 items in sale",
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      "kind": "source-note",
      "text": "Source: BOOT customer email marking campaign, red emphasis Spruce Point.",
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      "kind": "title",
      "text": "Discounting Has Increased In Late April / Early May",
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  "metrics": [],
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  "frameworks": [
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      "name": "fraud-exposure",
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      "matchId": "1ee68eef-68aa-401e-b0f5-c4ea1e70b8b0",
      "evidence": "Uses visual evidence to contradict company narrative on pricing health.",
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