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      "text": "A former executive at an online real estate broker shed some interesting light on the coexist debate. The average consumer submits 2-3 leads as they fill out multiple forms to see multiple homes. If Zillow is really going to embrace the Flex and Enhanced Market models it could lead to a significant drop in lead generation as the Company seeks higher quality leads. This drop in lead volume would make a change back to MBP in a market to be that much less palatable.",
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      "text": "In a referral world, you should be doing a few things. You should be generating fewer leads because you're not convincing someone to fill out lots of forms. You're also not selling to multiple parties. And you're much clearer with the consumer. So we found a referral when we changed the call to action from contact agent to schedule a tour, leads volume went down, but conversion and efficiency went up. — Former Executive",
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