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  "docSlug": "82a42fe61ec9",
  "documentTitle": "e.l.f. Beauty, Inc. (ELF)",
  "authorId": "54_Spruce_Point_Capital",
  "authorName": "Spruce Point Capital Management",
  "documentKindSlug": "activist-deck",
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  "sourceTypeSlug": "short_seller",
  "sourceTypeLabel": "Short seller",
  "presentationDate": "2023-11-09 00:00:00",
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  "notes": "The slide uses a table format to present evidence from three distinct media sources (NYT, NY Post, Vanity Fair) to validate the claim.",
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      "text": "Multiple credible news sources reported that \"badass\" was the terminology used by NXIVM's subcult of women known as DOS (Dominus Obsequious Sororium).",
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      "text": "Multiple credible news sources reported that \"badass\" was the terminology used by NXIVM's subcult of women known as DOS (Dominus Obsequious Sororium). DOS members were subject to branding and a master/slave relationship.",
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      "kind": "quote",
      "text": "\"This was an intersection of theories about femininity, victimhood, money and ethics, much of it influenced by Ayn Rand, one of Raniere's favorite authors. The ultimate Nxivm member was 'potent,' in Nxian lingo — not only rich but emotionally disciplined, self-controlled, attractive, physically fit and slender — or, in the word most members themselves preferred, 'badass.'\" — The New York Times. \"He described it as 'a badass bitch boot camp,' writes Berman.\" — New York Post. \"Keith Raniere's message of power through submission ensnared a cadre of wealthy, beautiful, intelligent, insecure women who wanted to be 'badass.'\" — Vanity Fair.",
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      "kind": "source-note",
      "text": "Source: \"Inside Nxivm, the 'Sex Cult' That Preached Empowerment,\" May 30, 2018, NYTimes.com; \"How Keith Raniere lured scores of young women into sex slave cult NXIVM,\" April 17, 2021, NYPost.com; \"Insider the NXIVM empowerment sex cult,\" Vanity Fair, June 19, 2019",
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      "text": "Table comparing media quotes regarding the term 'badass' in NXIVM",
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      "kind": "title",
      "text": "\"Badass\" Was NXIVM Terminology Associated With The Women Subjected To Branding",
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      "evidence": "Repeatedly highlighting connections between ELF's marketing partners and NXIVM",
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