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  "documentTitle": "e.l.f. Beauty, Inc. (ELF)",
  "authorId": "54_Spruce_Point_Capital",
  "authorName": "Spruce Point Capital Management",
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  "sourceTypeSlug": "short_seller",
  "sourceTypeLabel": "Short seller",
  "presentationDate": "2023-11-09 00:00:00",
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      "kind": "callout",
      "text": "Perhaps a total coincidence, but in late 2020 ELF's Holiday Album featured a remix of “Joy To The World” and ELF tapped Movers+Shakers to design the campaign and produce the brand's first-ever album.",
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      "text": "Perhaps a total coincidence, but in late 2020 ELF’s Holiday Album featured a remix of “Joy To The World” and ELF tapped Movers+Shakers to design the campaign and produce the brand’s first-ever album.",
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      "text": "Source: YouTube and ELF Press Release",
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      "text": "ELF's Holiday Album: Joy To The World, Produced By Movers+Shakers",
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      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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