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  "documentTitle": "e.l.f. Beauty, Inc. (ELF)",
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  "presentationDate": "2023-11-09 00:00:00",
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      "kind": "callout",
      "text": "The concept and science of joy is linked to cult leader Keith Raniere. There was even a documentary made with the first episode entitled \"The Science of Joy\" which premiered in August 2020. The word joy is littered on Movers+Shakers website and public messaging.",
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      "text": "The concept and science of joy is linked to cult leader Keith Raniere. There was even a documentary made with the first episode entitled “The Science of Joy” which premiered in August 2020. The word joy is littered on Movers+Shakers website and public messaging.",
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      "text": "Source: A&E and \"The vow. The Science of Joy,\" Apple TV",
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      "text": "ELF's Marketing Partner Appears To Have Connections With The \"Joy\" Messaging From The NXIVM Cult",
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