{ "docId": "019dd923-622c-750b-8b99-721c68819c81", "docSlug": "82a42fe61ec9", "documentTitle": "e.l.f. Beauty, Inc. (ELF)", "authorId": "54_Spruce_Point_Capital", "authorName": "Spruce Point Capital Management", "documentKindSlug": "activist-deck", "documentKindLabel": "Activist deck", "sourceTypeSlug": "short_seller", "sourceTypeLabel": "Short seller", "presentationDate": "2023-11-09 00:00:00", "orientation": "landscape", "aspectRatio": 1.3333334, "pageNumber": 14, "pageCount": 28, "prevPage": 13, "nextPage": 15, "slideType": "expose_contradiction", "function": "expose_contradiction", "density": "overcrowded", "nDataPoints": 0, "notes": "Uses screenshots of LinkedIn and news articles to establish a connection between the company and the NXIVM cult.", "elementsJson": [ "headline_text", "callout_box", "screenshot", "footnote" ], "metadataConfidence": 1, "imagePath": null, "slideHref": "/slides/019dd923-622c-750b-8b99-721c68819c81/14", "deckHref": "/decks/019dd923-622c-750b-8b99-721c68819c81", "deckJsonHref": "/decks/019dd923-622c-750b-8b99-721c68819c81.json", "deckAnchorHref": "/decks/019dd923-622c-750b-8b99-721c68819c81#slide-14", "components": [ { "bbox": null, "kind": "callout", "text": "Movers+Shakers employed at least one Ex-DOS member who defended Raniere’s branding of women, and the employment was during the time it was well known by the public of the cult’s practices.", "attrs": null, "subkind": null, "toolName": "Visual emphasis", "toolSlug": "visual-emphasis", "confidence": null, "componentId": "019dd953-64d3-706e-a45a-4be1a8a2f1ce", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.35, "w": 0.45, "x": 0.02, "y": 0.31 }, "kind": "image", "text": "LinkedIn profile of Linda Chung", "attrs": null, "subkind": "screenshot", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "16f9f7e4-360f-4205-a0e1-e86639329642", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.6, "w": 0.5, "x": 0.48, "y": 0.31 }, "kind": "image", "text": "NYPost article screenshot", "attrs": null, "subkind": "screenshot", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "6082ca30-3ff5-4c87-ae2b-6aa66444b84c", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.96, "x": 0.02, "y": 0.18 }, "kind": "paragraph", "text": "Movers+Shakers employed at least one Ex-DOS member who defended Raniere’s branding of women, and the employment was during the time it was well known by the public of the cult’s practices.(1) Raniere was ultimately arrested in Mexico where the former employee also split time working between New York.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "ba19b6f8-53cb-4868-ab67-7e507b70e336", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.2, "w": 0.45, "x": 0.02, "y": 0.72 }, "kind": "paragraph", "text": "NEW YORK -- The leader of a secretive group in upstate New York turned female followers into brainwashed \"slaves\" who were branded with his initials and coerced into having sex, authorities alleged on Monday in a criminal complaint charging him with sex-trafficking. Keith Raniere, co-founder of the group called Nxivm, was arrested in Mexico and returned to Texas Monday, authorities said. He was to appear in court on Tuesday in Fort Worth on the charges filed by federal prosecutors in Brooklyn.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "f4346822-8919-40a8-94b2-42222b7832dd", "frameworkName": null, "frameworkSlug": null }, { "bbox": null, "kind": "quote", "text": "NEW YORK -- The leader of a secretive group in upstate New York turned female followers into brainwashed \"slaves\" who were branded with his initials and coerced into having sex, authorities alleged on Monday in a criminal complaint charging him with sex-trafficking. Keith Raniere, co-founder of the group called Nxivm, was arrested in Mexico and returned to Texas Monday, authorities said.", "attrs": null, "subkind": null, "toolName": "Authority citation", "toolSlug": "authority-citation", "confidence": null, "componentId": "019dd953-64d3-706e-a45a-4dd369416d9b", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.02, "w": 0.1, "x": 0.02, "y": 0.66 }, "kind": "source-note", "text": "Source: LinkedIn", "attrs": null, "subkind": null, "toolName": null, "toolSlug": null, "confidence": null, "componentId": "21d53f0a-7b33-4a82-bd0c-66f4b77362e7", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.04, "w": 0.4, "x": 0.02, "y": 0.93 }, "kind": "source-note", "text": "Source: \"Nxivm female sex \"slaves\" allegedly branded with secretive group leader's initials\", CBS.com, March 27, 2018", "attrs": null, "subkind": null, "toolName": null, "toolSlug": null, "confidence": null, "componentId": "a479308e-6167-451c-b3c1-a012c0936aee", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.02, "w": 0.1, "x": 0.48, "y": 0.96 }, "kind": "source-note", "text": "Source: NYPost.com", "attrs": null, "subkind": null, "toolName": null, "toolSlug": null, "confidence": null, "componentId": "f0059c33-5c4d-4e2f-a73e-36e38275e548", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.65, "x": 0.31, "y": 0.03 }, "kind": "title", "text": "Movers+Shakers Employed A DOS Supporter And Raniere Loyalist", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "a7c2844a-0857-47a4-8cbc-13ee8d42f204", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [], "frameworks": [ { "name": "fraud-exposure", "slug": null, "matchId": "7fbfb886-8cd0-4739-971c-43f8bbbd001a", "evidence": "Linking company personnel to criminal cult activity to damage reputation", "confidence": 0.9 } ], "arcBeats": [ { "to": 18, "from": 11, "beatId": "4ec56834-8bc8-4b0d-8db1-0840988051e7", "arcName": "Overcoming the Monster", "arcSlug": "overcoming-monster", "beatName": "The Struggle", "beatSlug": "overcoming-monster-the-struggle", "evidence": "Highlighting dependence on retail channel partners and workforce demographics", "position": 1, "confidence": 0.8, "parentBeatName": "Development", "parentBeatSlug": "development" } ], "loops": [ { "to": 26, "from": 5, "name": "Pattern Hunter", "slug": "02-pattern-hunter", "bestFor": "Time-pressed audiences, building consensus, when data is strong", "matchId": "ec04b634-4265-403a-bac6-3c330a34b97e", "evidence": "Repeatedly highlighting connections between ELF's marketing partners and NXIVM", "position": 0, "objective": "Exposing contradictions and problematic connections", "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion", "confidence": 0.7, "description": "Group multiple pieces of evidence that together point to a pattern or conclusion" }, { "to": 28, "from": 1, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "906b8199-6870-4f23-b268-c2cf94bad587", "evidence": "Presenting a clear and detailed short thesis", "position": 1, "objective": "Emphasizing the potential downside risk", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.6, "description": "Quantify what happens if the audience does nothing" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }