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  "docSlug": "82a42fe61ec9",
  "documentTitle": "e.l.f. Beauty, Inc. (ELF)",
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  "authorName": "Spruce Point Capital Management",
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  "sourceTypeLabel": "Short seller",
  "presentationDate": "2023-11-09 00:00:00",
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  "notes": "Uses guilt-by-association tactics common in activist short-seller reports.",
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      "kind": "callout",
      "text": "Movers+Shakers Co-Founders",
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      "text": "The two co-founders of Movers+Shakers appear to have been close with Alison Mack (sentenced to prison) and Nikki Clyne, two central players in the NXIVM cult.",
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      "text": "US Attorney EDNY tweet about Alison Mack",
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      "text": "The two co-founders of Movers+Shakers appear to have been close with Alison Mack (sentenced to prison) and Nikki Clyne, two central players in the NXIVM cult.",
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      "kind": "quote",
      "text": "Allison Mack has been sentenced to 3 years in prison for her role in the Nxivm case. Also a $20,000 fine.",
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      "kind": "source-note",
      "text": "Source: FrankReport.com, Twitter, PageSix.com",
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      "kind": "title",
      "text": "We Believe Movers+Shakers Founders Were Well Connected Within NXIVM",
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      "evidence": "Highlighting dependence on retail channel partners and workforce demographics",
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      "parentBeatName": "Development",
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      "evidence": "Repeatedly highlighting connections between ELF's marketing partners and NXIVM",
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