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  "documentTitle": "Rollins Inc. (ROL)",
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  "authorName": "Spruce Point Capital Management",
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  "presentationDate": "2023-10-04 00:00:00",
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  "notes": "Includes screenshots of social media posts and industry expert quotes to build a case against the D2D business model.",
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      "text": "60% of Total Complaints Over Past 3 Years In Last 12 Months",
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      "text": "We believe Rollins' recent levered purchase of Fox Pest Control for $339 million in April 2023 is a departure from its recent acquisition strategy and an indicator of challenges in customer acquisition growth.",
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      "text": "customer complaints: 60%",
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      "text": "We believe Rollins' recent levered purchase of Fox Pest Control for $339 million in April 2023 is a departure from its recent acquisition strategy and an indicator of challenges in customer acquisition growth.",
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      "text": "D2D has proven a sales boon to some big pest control players, and a bust to others who have tried and failed at D2D for myriad reasons: evolving consumer attitudes, an untrained sales force, the sheer cost of running a robust D2D program, the stress of maintaining quality service promises when sales flood in, and below-average client retention (nearing 50 percent cancellation rates, depending on who you ask.) — PCT Magazine",
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      "text": "We Believe The Recent Fox Pest Transaction Is A Risky And Troubling Departure For Rollins",
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