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  "documentTitle": "Rollins Inc. (ROL)",
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      "text": "Rollins recently expanded its competitive factors listed in the Annual Report. Notice that \"brand awareness\" was added which is an interesting addition considering our extensively documented findings.",
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      "text": "\"We operate in a highly competitive environment. The principal factors of competition in our pest and termite control markets are quality and speed of service, customer proximity, customer satisfaction, brand awareness and reputation, terms of guarantees, safety, technical proficiency and price. Due to our strong direct partnerships with product manufacturers, distributors, and visibility into the inventories, ordering and distribution of materials and supplies, we are able to foresee potential supply disruptions and to quickly adapt. The use of an innovative and industry changing distribution model and technology enables us to maintain adequate supplies for our field operations without a significant investment in warehousing and inventory.\"",
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      "text": "We operate in a highly competitive environment. The principal factors of competition in our pest and termite control markets are quality and speed of service, customer satisfaction, brand awareness and reputation, terms of guarantees, safety, technical proficiency and price. — Rollins 2022 10-K",
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