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  "documentTitle": "Rollins Inc. (ROL)",
  "authorId": "54_Spruce_Point_Capital",
  "authorName": "Spruce Point Capital Management",
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  "sourceTypeSlug": "short_seller",
  "sourceTypeLabel": "Short seller",
  "presentationDate": "2023-10-04 00:00:00",
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  "notes": "Uses a bottom-up buildup approach to estimate total industry reach.",
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      "text": "The industry go-to source PCT recently conducted a poll which indicates that 25% of the industry is now using door-to-door sales. Moreover, in 2021 an article indicated there were 7,000 door-to-door salespeople. Making some modest assumptions indicates at a minimum, 140 million doors could be knocked on by pest salespeople per year.",
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      "text": "Doors Knocked: 140,000,000",
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      "text": "The industry go-to source PCT recently conducted a poll which indicates that 25% of the industry is now using door-to-door sales. Moreover, in 2021 an article indicated there were 7,000 door-to-door salespeople. Making some modest assumptions indicates at a minimum, 140 million doors could be knocked on by pest salespeople per year.",
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      "text": "1) “Almost One-Quarter of Pest Control Companies Use D2D Sales Professionals,” PCT Poll Finds, PCT, July 7, 2023\n2) 7,000 figure cited in “D2D in Pest Control: Past, Present & Future,” PCT, May 2021",
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      "text": "Buildup table showing Low vs High estimates for sales force, activity rates, and total doors knocked.",
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      "kind": "title",
      "text": "Simple Math Shows The Magnitude of Door-To-Door Sales Impact On The Industry",
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      "evidence": "Breakdown of total annual doors knocked into constituent variables (salespeople * rate * time).",
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