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  "documentTitle": "Hims & Hers Health, Inc. (HIMS)",
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  "authorName": "Spruce Point Capital Management",
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  "sourceTypeLabel": "Short seller",
  "presentationDate": "2023-07-13 00:00:00",
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  "notes": "Uses LinkedIn screenshots as primary evidence of marketing tactics.",
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      "kind": "callout",
      "text": "The use of college brand ambassadors lays bare the true strategy of HIMS to sell ED pills to an audience for whom such products are likely discretionary.",
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      "text": "In contrast to management's story of customer base diversity, HIMS has a clear target customer: young men who are seeking ED pills and hair loss treatments. Since these customers are typically healthy, we do not believe they are seeking, and nor do they likely view HIMS as, a broader and credible healthcare solution.",
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      "kind": "quote",
      "text": "“From the very start, they set themselves up as a lifestyle telemedicine platform.” — Spruce Point Interview With Former HIMS Physician; “...their customer is the 25 to 35 year old that drinks too much on the weekends and still wants to be able to perform. And I apologize because I know that really sounds tongue in cheek, but that is, that is the customer.” — Spruce Point Interview With Former HIMS Executive",
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      "text": "Source: Andrea Osorto Linkedin profile, Luke Didriksen Linkedin profile, Spruce Point Research, Spruce Point red underline emphasis",
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      "text": "Former HIMS Employee Commentary on Target Customers",
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      "kind": "title",
      "text": "We Believe HIMS Has Targeted The Demographic That Most Efficiently Drives Drug Sales",
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