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  "documentTitle": "Hims & Hers Health, Inc. (HIMS)",
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  "notes": "Uses a 'villain' framing to highlight a contradiction between executive claims and internal reality.",
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      "kind": "callout",
      "text": "Excerpts From Business Insider Investigation Reveal COO Baird's Non-Medical Mindset",
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      "kind": "callout",
      "text": "Suggesting capacity and its utilization rate are sound bases of medical decisions?",
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      "text": "Excerpts From Business Insider Investigation Related to COO Baird's Commentary on Physician Tracking",
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      "text": "Comparing drug prescription parameters, which can have serious health implications, to website design changes?",
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      "text": "We also find that Baird clearly prioritizes business over medical considerations, an apparent CPoM conflict.",
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      "text": "Beyond the drug policy change question, we take issue with several comments made by HIMS COO Baird. Baird has often suggested that HIMS does not track physician prescription writing metrics, but our conversations with former employees suggest that is not true. We also find that Baird clearly prioritizes business over medical considerations, an apparent CPoM conflict.",
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      "text": "Baird said the company does not have the ability to track how many patients are being turned down for generic Viagra or other drugs by individual doctors... The rates at which clinicians refer patients to in-person doctors... are \"encrypted at the individual level,\" Hims said in a statement.",
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      "kind": "quote",
      "text": "Among the factors playing into the move was \"the fact that we were just in a better place overall to be able to handle more patients,\" Baird said.",
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      "text": "I wouldn't say it was out of the realm of normalcy for any fairly fundamental change within a company you do every day, Baird said. She compared it to a design change on a popular website.",
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      "kind": "quote",
      "text": "HIMS was heavily metrics driven. I wouldn't say heavily. It was completely reliant on that. And I mean, to HIMS' credit, the way they pulled together their data is something to behold.",
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      "kind": "quote",
      "text": "\"HIMS was heavily metrics driven. I wouldn't say heavily. It was completely reliant on that. And I mean, to HIMS' credit, the way they pulled together their data is something to behold.\" — Former HIMS Executive",
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      "text": "Source: Business Insider, Spruce Point Research",
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      "text": "In Fact, We Believe COO Baird Misrepresented The Extent To Which HIMS Measures And Evaluates Physician Productivity (i.e., Prescription Volumes)",
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