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  "documentTitle": "DoubleVerify Holdings, Inc. (DV)",
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      "text": "Is This Why DV Recently Disclosed That It Has Experienced Billing Disputes With Clients?",
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      "text": "Excerpts From Dr. Fou's Analysis of \"Legacy Fraud Verification Vendors\"",
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      "text": "Whistleblower Testimony: Legacy verification vendors gave pre-IPO shares to executives, used kickback schemes, double-billed advertisers, overbilled agencies, and extorted publishers.",
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      "text": "Dr. Augustine Fou is an expert in advertising fraud and an outspoken critic of \"legacy\" ad fraud verification vendors. In a blog he published over a month ago, he alleged they failed to detect the most basic forms of invalid traffic, and that their brand safety tools are useless. Even worse, he alleged that they overbilled clients for years. This allegation is alarming in the context of DV reporting a non-standard DSO and DPO metrics, and recently disclosing customer billing disputes.",
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      "text": "“This is consistent with other previously documented evidence that these legacy fraud verification vendors failed to detect even the most basic forms of invalid traffic (\"IVT\")- e.g. a mismatch between the domain declared in the bid request and the domain on which the ad actually ran.” — Dr. Augustine Fou",
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      "text": "Source: \"Legacy Fraud Verification Vendors Are No Longer Fit for Purpose\", FouAnalytics, March 24, 2023. Also see: \"Thank you DoubleVerify for Exposing Yourself\", FouAnalytics, March 24, 2022",
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      "text": "Industry Expert Outs \"Legacy Ad Fraud Vendors\" For Double-Billing Clients And Selling A \"Useless\" Product",
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