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  "documentTitle": "DoubleVerify Holdings, Inc. (DV)",
  "authorId": "54_Spruce_Point_Capital",
  "authorName": "Spruce Point Capital Management",
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  "sourceTypeLabel": "Short seller",
  "presentationDate": "2023-05-02 00:00:00",
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      "text": "Spruce Point recently interviewed a company that considered using DV, but eventually decided not to use their services. A major pressure point was their inflexibility and classification system.",
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      "text": "We were in advanced discussions which we severed because they are not always honest actors. We don't use them, but we use all their competitors. They are all mostly the same but they are detrimental to our business. They don't differentiate. They're trying to become the general diagnostic police of content on the internet. It's noble but a big bite. If you're trying to do that you have to be flexible. We didn't find DV flexible. Workability between the classification companies are different. We believe DV misclassified us in a way that didn't even classify us according to the legal definition of what we do. They said it was hard for their team to create a new category or move us. But they said they needed to get enough big buyers to override their classification, then they might consider it. There's a growing consortium of parties rising up against DV.",
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      "text": "Spruce Point Interviewed A Prospective Client That Decided Against Using DoubleVerify",
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