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  "documentTitle": "DoubleVerify Holdings, Inc. (DV)",
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  "authorName": "Spruce Point Capital Management",
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  "presentationDate": "2023-05-02 00:00:00",
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      "text": "DV is having to compete with IAS' Context Control product, which according to the Company is rapidly gaining adoption.",
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      "text": "DV is having to compete with IAS' Context Control product, which according to the Company is rapidly gaining adoption. It was launched in March 2020, whereas DV first came to market with ABS in late 2018. The Company appears to have made large strides in penetrating its top 100 customers, increasing from 70% to 86%.",
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      "text": "More than 70 of our top 100 accounts now use Context Control. — CFO Pergola; 80 of our top 100 accounts now use Context Control for avoidance, up from 76 of our top 100 accounts last quarter. — CEO Utzschneider; We launched context control, Actually, in the height of Covid, in March of 2020... In the US alone, 86 of our top 100 advertisers have adopted context control. — CEO Utzschneider",
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      "text": "Source: Q4 2021 and Q1 2022 Conf Call",
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      "text": "IAS Statement On Context Control Adoption",
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      "text": "Competitor IAS Is Quickly Playing Catch Up To DV",
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