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  "docSlug": "9551be67f14d",
  "documentTitle": "Perion Network Ltd. (PERI)",
  "authorId": "54_Spruce_Point_Capital",
  "authorName": "Spruce Point Capital Management",
  "documentKindSlug": "activist-deck",
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  "sourceTypeSlug": "short_seller",
  "sourceTypeLabel": "Short seller",
  "presentationDate": "2023-05-23 00:00:00",
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  "pageNumber": 96,
  "pageCount": 127,
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  "notes": "The slide uses red callouts and arrows to highlight the removal of specific metrics and vendor names in the 2022 disclosure compared to 2021.",
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      "kind": "callout",
      "text": "On March 8, 2021 PERI announced Paragone.ai's Actionable Performance Monitoring (APM), a SaaS platform that disrupts social advertisement performance marketing. PERI reported some metrics and partners in its 2021 20-F but has retracted performance metrics and reduced attribution vendors. We view this product as a bust.",
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      "text": "We view this product as a bust.",
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      "text": "Source: Perion press release, 2022 20-F, 2021 20-F",
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      "text": "Comparison of 2021 and 2022 Paragone disclosures showing removal of specific metrics and vendors.",
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      "kind": "title",
      "text": "Paragone: Another Prior Technology Promotion That Doesn't Appear To Be Materializing",
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      "arcName": "Overcoming the Monster",
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      "evidence": "The deck presents a series of logical and coherent arguments to build a case against PERI.",
      "position": 0,
      "objective": "To present a logical chain of evidence and reasoning to support the conclusion of significant downside risk to PERI's share price.",
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