{
  "docId": "019dd923-622c-750b-8b99-58801594b94c",
  "docSlug": "9551be67f14d",
  "documentTitle": "Perion Network Ltd. (PERI)",
  "authorId": "54_Spruce_Point_Capital",
  "authorName": "Spruce Point Capital Management",
  "documentKindSlug": "activist-deck",
  "documentKindLabel": "Activist deck",
  "sourceTypeSlug": "short_seller",
  "sourceTypeLabel": "Short seller",
  "presentationDate": "2023-05-23 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.3333334,
  "pageNumber": 32,
  "pageCount": 127,
  "prevPage": 31,
  "nextPage": 33,
  "slideType": "expose_contradiction",
  "function": "expose_contradiction",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "Uses a side-by-side comparison of a biography snippet and an SEC filing announcement to highlight a potential reputational risk.",
  "elementsJson": [
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  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-622c-750b-8b99-58801594b94c/32",
  "deckHref": "/decks/019dd923-622c-750b-8b99-58801594b94c",
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      "kind": "callout",
      "text": "Gerstel’s biography describes his role as crucial in supporting phenomenal revenue growth at a Company during a period that the SEC was investigating records.",
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      "kind": "paragraph",
      "text": "Lumenis Ltd. (NASDAQ: LUME) announced today that it had received a request from the U.S. Securities and Exchange Commission to voluntarily provide certain documents and information for the period commencing January 1, 1998.",
      "attrs": null,
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      "kind": "paragraph",
      "text": "Co-founder Doron Gerstel... was involved in developing the infrastructure for worldwide operations activities, crucial in supporting the company's growth in revenue from $8M to $225M over a two-year period.",
      "attrs": null,
      "subkind": "paragraph",
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      "kind": "source-note",
      "text": "Source: Lumenis 8-K, Feb 25, 2002",
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      },
      "kind": "title",
      "text": "Gerstel Worked At Lumenis (ESC Medical Systems) During A Period The SEC Was Investigating It",
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  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "ceo-quote-contradiction",
      "slug": null,
      "matchId": "928934b1-28c8-4867-9f25-e7ac7bc1a764",
      "evidence": "Contrasts executive biography claims with SEC investigation records.",
      "confidence": 0.9
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  "arcBeats": [
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      "beatId": "31d83761-6e14-4d29-a0aa-1ff8a80344ff",
      "arcName": "Overcoming the Monster",
      "arcSlug": "overcoming-monster",
      "beatName": "Expose Contradiction",
      "beatSlug": null,
      "evidence": "The deck spends most of its pages exposing contradictions and inconsistencies in PERI's financials, partnerships, and growth story.",
      "position": 0,
      "confidence": 0.8,
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      "arcName": "Overcoming the Monster",
      "arcSlug": "overcoming-monster",
      "beatName": "Preempt Rebuttal",
      "beatSlug": null,
      "evidence": "The deck preempts potential rebuttals by addressing potential counterarguments and criticisms.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": null,
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  "loops": [
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      "from": 6,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "e972ccdf-c217-46cb-9470-ba2f8b94de5a",
      "evidence": "The deck presents a series of logical and coherent arguments to build a case against PERI.",
      "position": 0,
      "objective": "To present a logical chain of evidence and reasoning to support the conclusion of significant downside risk to PERI's share price.",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.8,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    }
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  "locked": true
}