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  "docSlug": "9551be67f14d",
  "documentTitle": "Perion Network Ltd. (PERI)",
  "authorId": "54_Spruce_Point_Capital",
  "authorName": "Spruce Point Capital Management",
  "documentKindSlug": "activist-deck",
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  "sourceTypeSlug": "short_seller",
  "sourceTypeLabel": "Short seller",
  "presentationDate": "2023-05-23 00:00:00",
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  "pageNumber": 12,
  "pageCount": 127,
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  "density": "dense",
  "nDataPoints": 20,
  "notes": "Uses Similarweb data to highlight a disconnect between public interest and core business utility.",
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      "text": "Core Product Not Until #20",
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      "text": "Only 1 Product Technology Specific Search In The Top #10",
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      "text": "Spruce Point used Similarweb to evaluate the organic search interest in Perion. By far the #1 organic search topic is \"PERI Stock IR.\" Of the top ten organic search topics, six relate to Perion’s stock or investment. There is only one technology specific Perion search keyword \"Perion Cookies\" in the top ten. Perion’s core search monetization solutions don’t even appear until #20 on this list.",
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      "text": "Spruce Point used Similarweb to evaluate the organic search interest in Perion. By far the #1 organic search topic is “PERI Stock IR.” Of the top ten organic search topics, six relate to Perion’s stock or investment. There is only one technology specific Perion search keyword “Perion Cookies” in the top ten. Perion’s core search monetization solutions don’t even appear until #20 on this list.",
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      "text": "Source: Similarweb as of May 2023",
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      "kind": "title",
      "text": "A Stock Promotion By Any Other Evidence....",
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      "evidence": "The deck spends most of its pages exposing contradictions and inconsistencies in PERI's financials, partnerships, and growth story.",
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      "evidence": "The deck presents a series of logical and coherent arguments to build a case against PERI.",
      "position": 0,
      "objective": "To present a logical chain of evidence and reasoning to support the conclusion of significant downside risk to PERI's share price.",
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