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  "docSlug": "78ffe7ab28d4",
  "documentTitle": "Saputo Inc. (TSX:SAP)",
  "authorId": "54_Spruce_Point_Capital",
  "authorName": "Spruce Point Capital Management",
  "documentKindSlug": "activist-deck",
  "documentKindLabel": "Activist deck",
  "sourceTypeSlug": "short_seller",
  "sourceTypeLabel": "Short seller",
  "presentationDate": "2022-11-29 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 91,
  "pageCount": 147,
  "prevPage": 90,
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  "slideType": "expose_contradiction",
  "function": "expose_contradiction",
  "density": "balanced",
  "nDataPoints": 2,
  "notes": "Uses a before-and-after comparison to expose a contradiction in company marketing claims.",
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      "kind": "callout",
      "text": "However, what Saputo doesn't disclose, but what it is now admitting through a recently revised website marketing disclosure, is that Vitalite is no longer the #1 dairy free spread in the U.K..",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
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      "componentId": "019dd953-0f1f-75c8-856c-de3c763b0c90",
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      "kind": "chart",
      "text": "Comparison of Vitalite market position claims",
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      "kind": "paragraph",
      "text": "Plant-based (non-dairy) foods are a growing trend, and Saputo acquired a spread brand in this category from DairyCrest in 2019. However, what Saputo doesn't disclose, but what it is now admitting through a recently revised website marketing disclosure, is that Vitalite is no longer the #1 dairy free spread in the U.K..",
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      "kind": "source-note",
      "text": "Source: DairyCrest via Way back Machine – June 2019",
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      "kind": "source-note",
      "text": "Source: Saputo",
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      "kind": "title",
      "text": "Already Losing Share In Plant-Based Spreads",
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      "evidence": "Contrasts past marketing claim with current marketing claim to show decline.",
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