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  "documentTitle": "Saputo Inc. (TSX:SAP)",
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  "authorName": "Spruce Point Capital Management",
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  "sourceTypeLabel": "Short seller",
  "presentationDate": "2022-11-29 00:00:00",
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  "notes": "Uses visual red boxes and arrows to highlight the removal of 'Wisconsin Snacking Cheeses' and the reduction of SKUs.",
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      "text": "Saputo markets its Frigo Cheese Heads to children. Marketing to children can cement long-term customer relationships. However, we find that Saputo's product portfolio has recently been reduced and it has rolled-back it social media presence by eliminating its Twitter account @frigocheesehead.",
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      "text": "Source: Way back Machine",
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      "text": "Source: FrigoCheeseHeads.com",
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      "text": "Example of Product Offering Decline: Frigo String Cheese",
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