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  "documentTitle": "Saputo Inc. (TSX:SAP)",
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      "text": "The joke at Saputo was we're going to fill you 100%, 50% of the time.",
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      "text": "As part of our research process, Spruce Point consulted a former Saputo executive familiar with sales and supply chain operations in the U.S.",
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      "text": "On the topic of innovation, on dairy cmon, there's not a lot of innovation. On the cheese side there's a little more. But, the big push and where they made a big investment is in the plant-based foods and cheeses.",
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      "text": "In terms of the strategic priorities and stimulating organic revenue growth, they have no advantage over anyone. Their biggest brand is Saputo Gold mozzarella, it's their best product. I just don't see it.",
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      "text": "Nobody knows the Saputo name unless you're in the business. To me that hurts them on the retail side. They were trying to do brand consolidation. They have tons of brands you've never heard.",
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      "text": "Yes, it will be disruptive to Saputo. They're closer to Saputo's New Mexico footprint. Leprino makes good cheese. I do think it's going to be a problem for Saputo, especially in the Texas area.",
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      "text": "\"On the topic of innovation, on dairy cmon, there's not a lot of innovation. On the cheese side there's a little more. But, the big push and where they made a big investment is in the plant-based foods and cheeses. They had some lofty goals for the business to achieve. We had a hard time wrapping our heads around how these goals would be met. Quite frankly, who likes the product? They have a substantial plan for retail and are pushing hard, but I think the sales team is struggling.\" — Former Saputo Executive; \"Nobody knows the Saputo name unless you're in the business. To me that hurts them on the retail side. They were trying to do brand consolidation. They have tons of brands you've never heard. They had private label brands for stores, and some didn't make sense for the volumes. The joke at Saputo was we're going to fill you 100%, 50% of the time. I don't know if the production issues have gotten better. Labor has been an issue.\" — Former Saputo Executive; \"Yes, it will be disruptive to Saputo. They're closer to Saputo's New Mexico footprint. Leprino makes good cheese. I do think it's going to be a problem for Saputo, especially in the Texas area.\" — Former Saputo Executive; \"In terms of the strategic priorities and stimulating organic revenue growth, they have no advantage over anyone. Their biggest brand is Saputo Gold mozzarella, it's their best product. I just don't see it. It's not going to happen in the plant-based business. I can't think of any product differentiator for Saputo on the cheese side. The hardest thing for Saputo is to grow the business. Again, they are logistically challenged. Just to get volume on some of the mozzarella, there was almost no margin. The plants have to keep running.\" — Former Saputo Executive",
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