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  "documentTitle": "Saputo Inc. (TSX:SAP)",
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  "authorName": "Spruce Point Capital Management",
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  "presentationDate": "2022-11-29 00:00:00",
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  "notes": "Uses social media screenshots and corporate descriptions to build a case of brand devaluation.",
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      "text": "Spruce Point recently found and confirmed that Vitalite, Saputo's allegedly more promising plant-based cheese product, is surfacing nationally at Grocery Outlet (GO), a publicly traded, second-hand food retailer known for extreme value and targeting bargain-minded shoppers.",
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      "text": "Spruce Point recently found and confirmed that Vitalite, Saputo's allegedly more promising plant-based cheese product, is surfacing nationally at Grocery Outlet (GO)...",
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      "text": "Early on, we did a number of market studies to see what resonated best, and we're very confident that the Vitalite brand is what we will come to market with here in North America.",
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      "text": "\"Early on, we did a number of market studies to see what resonated best, and we're very confident that the Vitalite brand is what we will come to market with here in North America.\" — Saputo President & COO (Q4 2021 Conf Call)",
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      "text": "1) For example, Hancock Street Portland Oregon, Boise, Idaho, and Maple Valley, Washington",
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