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      "kind": "callout",
      "text": "#wearfigs mentions on Instagram have declined YoY every month since July 2021",
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      "text": "We question both the ethics and the long-term prospects of FIGS' ambassador program... the “hot sexy nurse” positioning as one that may have limited or only transitory appeal.",
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      "text": "“On Instagram, our primary platform, we have on average doubled our number of followers year over year since our launch and have a four-year follower growth rate of over 2,400%. Today, we have over half a million followers on Instagram, which is almost twice the number of followers of our nearest competitor.”",
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      "text": "On Instagram, our primary platform, we have on average doubled our number of followers year over year since our launch and have a four-year follower growth rate of over 2,400%. Today, we have over half a million followers on Instagram, which is almost twice the number of followers of our nearest competitor. — FIGS IPO Prospectus",
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