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  "docSlug": "0cee9cc55960",
  "documentTitle": "Generac Holdings, Inc. (GNRC)",
  "authorId": "54_Spruce_Point_Capital",
  "authorName": "Ben Axler",
  "documentKindSlug": "activist-deck",
  "documentKindLabel": "Activist deck",
  "sourceTypeSlug": "short_seller",
  "sourceTypeLabel": "Short seller",
  "presentationDate": "2022-06-22 00:00:00",
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  "pageNumber": 41,
  "pageCount": 145,
  "prevPage": 40,
  "nextPage": 42,
  "slideType": "competitive_analysis",
  "function": "compare_peers",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "Uses screenshots of Facebook search results to demonstrate competitive encroachment.",
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      "kind": "callout",
      "text": "When we type in \"Generac Power Systems\" on Facebook, the first advertisement we saw was for Geneverse products. Scrolling down further, we saw advertisements for Goal Zero",
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      "kind": "callout",
      "text": "When we type in “Generac Power Systems” on Facebook, the first advertisement we saw was for Geneverse products. Scrolling down further, we saw advertisements for Goal Zero",
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      "subkind": null,
      "toolName": "Visual emphasis",
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      "text": "Facebook search results showing competitor ads",
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      "text": "Source: Facebook",
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      "kind": "title",
      "text": "We Believe Generac Is Failing To Connect With Millennials",
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      "kind": "title",
      "text": "Competitors Targeting Generac With Higher Relevance",
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  "arcBeats": [
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      "to": 50,
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      "beatId": "6efea6c0-5238-48d2-864d-0ad94f8d4ead",
      "arcName": "Overcoming the Monster",
      "arcSlug": "overcoming-monster",
      "beatName": "Expose Contradiction",
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      "evidence": "Multiple contradictions in Generac's financials and operations",
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