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  "documentTitle": "Generac Holdings, Inc. (GNRC)",
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  "authorName": "Ben Axler",
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  "presentationDate": "2022-06-22 00:00:00",
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      "text": "Generac does not disclose its annual sales of portable generators, but we can estimate it based on its last disclosure of market share being in the “High 20%” range. According to a recent research report, the market size in the U.S. was approximately $2.0 billion in 2021. Therefore, we estimate sales of between $455 - $630 million. A price reduction on the order of 20% would have reduced cash flow by $91 - $126 million assuming all else is equal. To put the magnitude of this impact to cash flow in context, from 2015-2019, average annual cash from operations was just $251 million.",
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      "text": "A price reduction on the order of 20% would have reduced cash flow by $91 - $126 million assuming all else is equal.",
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      "text": "cash flow impact: $126 million",
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      "text": "1) $2.0bn U.S. Market Size per GMI research report and Generac market share “High 20%”",
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      "text": "Estimated Cash Flow Impact From Price Reduction In Portable Generators",
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      "text": "Estimated Financial Impact To Portable Generators",
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