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  "documentTitle": "Generac Holdings, Inc. (GNRC)",
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  "authorName": "Ben Axler",
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  "presentationDate": "2022-06-22 00:00:00",
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  "notes": "Uses a CEO quote to establish a premise, then uses a line/bar chart to contradict the implication of market dominance.",
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      "kind": "callout",
      "text": "Generac says that it is the only domestic manufacturer of portable generators, which means the market is heavily reliant on imports.",
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      "kind": "chart",
      "text": "U.S. Imports of Portable Generators Are Surging",
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      "text": "U.S. Imports of Portable Generators",
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      "kind": "paragraph",
      "text": "Generac says that it is the only domestic manufacturer of portable generators, which means the market is heavily reliant on imports. According to trade records, we've seen a recent explosion of imports and corresponding decrease in prices up to 20% by Generac. Furthermore, according to a statement made by Generac management, portable generators have a 10 year life cycle which means any recent surge in buying could be difficult to replace going forward.",
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      "kind": "quote",
      "text": "Every portable generator in North America is imported with the exception of the ones that we make in Jefferson, Wisconsin. So nobody else makes portable generators in North America, we do.",
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      "kind": "quote",
      "text": "\"Every portable generator in North America is imported with the exception of the ones that we make in Jefferson, Wisconsin. So nobody else makes portable generators in North America, we do.\" — Generac CEO, Q3 2018 Conference Call",
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      "text": "Source: Q3 2018 Conference Call",
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      "kind": "source-note",
      "text": "Source: Panjiva.com",
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      "kind": "title",
      "text": "Explosion of Imported Portable Generators",
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