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  "docSlug": "0cee9cc55960",
  "documentTitle": "Generac Holdings, Inc. (GNRC)",
  "authorId": "54_Spruce_Point_Capital",
  "authorName": "Ben Axler",
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  "sourceTypeSlug": "short_seller",
  "sourceTypeLabel": "Short seller",
  "presentationDate": "2022-06-22 00:00:00",
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  "nDataPoints": 15,
  "notes": "The slide uses a red-bordered callout box to frame the data as evidence of Generac's vulnerability despite high rankings.",
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      "kind": "callout",
      "text": "A recently conducted study shows that Generac ranks highly only in portable generators. These units tend to cost less than home standby generators. They typically run on gasoline that must be stored in large quantities. Stabilizer must be added to the fuel for prolonged storage. As noted earlier, these models can quickly produce deadly levels of carbon monoxide. Despite ranking favorably in this category, we will show why we believe Generac is losing market share and margins are under pressure from price deflation.",
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      "kind": "callout",
      "text": "Despite ranking favorably in this category, we will show why we believe Generac is losing market share and margins are under pressure from price deflation.",
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      "kind": "source-note",
      "text": "Source: Consumer Reports",
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      "kind": "table",
      "text": "Comparison table of portable generator rankings by wattage category (> 5,000-6,900 Watts and 7,800 - 5,000 Watts)",
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      "kind": "title",
      "text": "Consumer Reports Ranking: Portable Generators",
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      "evidence": "Comparing Generac's product rankings against competitors to argue for market share loss.",
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      "arcName": "Overcoming the Monster",
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      "evidence": "Multiple contradictions in Generac's financials and operations",
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