{
  "docId": "019dd923-622c-750b-8b99-38d956541145",
  "docSlug": "a8618aad4c6b",
  "documentTitle": "Stryker Corp. (SYK)",
  "authorId": "54_Spruce_Point_Capital",
  "authorName": "Ben Axler",
  "documentKindSlug": "activist-deck",
  "documentKindLabel": "Activist deck",
  "sourceTypeSlug": "short_seller",
  "sourceTypeLabel": "Short seller",
  "presentationDate": "2022-04-06 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.3333334,
  "pageNumber": 117,
  "pageCount": 195,
  "prevPage": 116,
  "nextPage": 118,
  "slideType": "expose_contradiction",
  "function": "expose_contradiction",
  "density": "dense",
  "nDataPoints": 8,
  "notes": "The slide uses a Q&A format to expose internal company struggles and pricing strategies.",
  "elementsJson": [
    "headline_text",
    "callout_box",
    "data_table"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-622c-750b-8b99-38d956541145/117",
  "deckHref": "/decks/019dd923-622c-750b-8b99-38d956541145",
  "deckJsonHref": "/decks/019dd923-622c-750b-8b99-38d956541145.json",
  "deckAnchorHref": "/decks/019dd923-622c-750b-8b99-38d956541145#slide-117",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Spruce Point interviewed a former Stryker / Mako robotics salesperson with over a decade experience in surgical robotics. We learned many startling insights into industry dynamics, notably that Mako has been using “Joint Value” pricing strategies to lower the robot’s upfront cost, but now just cut prices in response Zimmer – it’s second largest competitors – who gives away robots for free to gain share.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd953-25b2-736e-8e54-33f9c560cbc5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.09,
        "w": 0.88,
        "x": 0.08,
        "y": 0.16
      },
      "kind": "paragraph",
      "text": "Spruce Point interviewed a former Stryker / Mako robotics salesperson with over a decade experience in surgical robotics. We learned many startling insights into industry dynamics, notably that Mako has been using \"Joint Value\" pricing strategies to lower the robot's upfront cost, but now just cut prices in response Zimmer – it's second largest competitors – who gives away robots for free to gain share.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d073eb8b-3c32-44d4-8fbb-34c1db3202b5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "The biggest challenge was not truly integration. It was that Stryker has a “pompous” attitude let me put it that way. One of the challenges is that Stryker has great relationships, and Mako had a great device, and Stryker was reluctant to put Mako in front of its clients. It took a long time to get over that hump. — Former Mako Salesperson",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd953-25b2-736e-8e54-35bb15739f00",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.68,
        "w": 0.96,
        "x": 0.02,
        "y": 0.26
      },
      "kind": "table",
      "text": "Q&A transcript table",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b3226cb9-4f96-4465-8271-0bf1c8b59f56",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.68,
        "x": 0.28,
        "y": 0.03
      },
      "kind": "title",
      "text": "Spruce Point Interview: Insights From A Former Mako Robotics Salesperson",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "029566f9-77ae-48cc-be96-0f66fa099a82",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "antagonist-introduction",
      "slug": null,
      "matchId": "c7d79876-75ef-4d10-87eb-1f1a815c4984",
      "evidence": "The slide frames Zimmer as the competitor disrupting the market.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 195,
      "from": 61,
      "beatId": "85f871f2-b4a8-4a0d-ac09-177a661eed97",
      "arcName": "Overcoming the Monster",
      "arcSlug": "overcoming-monster",
      "beatName": "Resolution",
      "beatSlug": "resolution",
      "evidence": "The document concludes with a clear call to action, urging investors to reconsider their position on Stryker's stock.",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}