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  "documentTitle": "Stryker Corp. (SYK)",
  "authorId": "54_Spruce_Point_Capital",
  "authorName": "Ben Axler",
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  "sourceTypeLabel": "Short seller",
  "presentationDate": "2022-04-06 00:00:00",
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  "notes": "Uses a Q&A format to highlight discrepancies between corporate narrative and field reality.",
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      "text": "One takeaway we believe is that the sales cycle is much longer than management has suggested at two to five years.",
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      "text": "Spruce Point interviewed a former Vocera sales person who had been with the Company for over a decade and gave some insights. The discussion is paraphrased below. One takeaway we believe is that the sales cycle is much longer than management has suggested at two to five years. In addition, the individual was surprised that Stryker had acquired Vocera, claiming that Stryker was a name that never was talked about as a logical buyer for the business.",
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      "text": "I wouldn't say a change in the competitive landscape, but I started to worry more about Epic as a competitor. They we starting to pull together their offerings in a more cohesive fashion to compete holistically with us. As far as the sales cycle, for enterprise deals, the cycle can be really long. More than two years and up to five years. If you're lucky eighteen months. It's not a simple sale process. We did see an affect on our business from COVID-19. A few enterprise deals come through due to COVID-19. — Former Vocera Sales Employee; \"I would say it's stabilized. It's longer than it was before, but now that we've sort of transitioned the business where the bulk of the deals are on that same cadence, it's just a matter of building pipeline. So whether it's a 12-month or 18-month sales cycle doesn't matter in as long as you've made the transition to the new cadence.\" — CEO Lang, Q3 2021 Conf Call",
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      "text": "Comparison table of Spruce Point questions vs Former Employee and CEO responses.",
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      "text": "Insights From A Former Vocera Salesperson",
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