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  "documentTitle": "Heska Corporation (HSKA)",
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  "notes": "Uses IDEXX's own 10-K language to undermine the uniqueness of Heska's business model.",
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      "kind": "callout",
      "text": "Sector leader IDEXX actually innovated the subscription model and offers a range of similar purchase options, as well as a much broader range of products and services. Moreover, IDEXX lab diagnostics consumables account for 78% of total revenue.",
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      "text": "recurring diagnostic revenue: 78%",
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      "text": "Volume Commitment Programs. Our volume commitment programs, such as our IDEXX 360 program, provide customers with a free or discounted instrument or system upon entering into multi-year agreements to purchase annual minimum amounts of products and services.",
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      "text": "Recurring Diagnostic Revenue. Revenues from our proprietary IDEXX VetLab consumable products, our SNAP rapid assay test kits, outside reference laboratory and consulting services, and extended maintenance agreements and accessories related to our CAG Diagnostics instruments are considered recurring in nature. For the year ended December 31, 2020, recurring diagnostic revenue, which is both highly durable and profitable, accounted for approximately 78% of our consolidated revenue.",
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      "text": "Volume Commitment Programs. Our volume commitment programs, such as our IDEXX 360 program, provide customers with a free or discounted instrument or system upon entering into multi-year agreements to purchase annual minimum amounts of products and services. — IDEXX 2020 10-K",
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      "text": "Source: IDEXX 2020 10-K, IDEXX website",
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      "kind": "title",
      "text": "Nor Are Consumables Commitments Unique To Heska",
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