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  "documentTitle": "Genius Sports Limited (GENI)",
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  "authorName": "Ben Axler",
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  "presentationDate": "2021-08-05 00:00:00",
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  "notes": "Uses customer testimonials to frame the 'disintermediation' thesis.",
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      "kind": "callout",
      "text": "Genius' value proposition is exclusive deals",
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      "text": "A customer told us it's likely they will try to disrupt Genius' model by directly approaching sports leagues",
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      "kind": "callout",
      "text": "Why would sports leagues (NFL, Premier League) who control the access to data or sportsbooks who control the customers want to lose economics to a middleman such as Genius?",
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      "text": "Based on our conversations with sportsbook customers and industry experts, Genius' differentiating factor is its exclusive soccer rights in Europe. We believe there is a significant risk that the current data distribution model will be disrupted as the industry grows and sportsbooks approach the leagues directly. Why would sports leagues (NBA, NFL, Premier League) who control the access to data or sportsbooks who control the customers want to lose economics to a middleman such as Genius?",
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      "text": "For the NFL, it's not exclusive but official rights from [Genius competitor], so we definitely don't pay as much since the income is sprinkled around to different providers.",
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      "text": "Yes, the exclusivity would be the key bit. If I was to look at others like IMG they are our sole ATP tennis provider. If you look at Stats Perform, they are leading the way with the MLB, NBA, NFL, NHL, and all of these American sports. Its different for different providers, hence why we use them all.",
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      "text": "We have a few strategic work streams because as price has been going up with these data providers, it has been more of a strategy to go directly and we have been having success in certain areas.",
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      "text": "There are challenges in terms of putting it all together but it is all doable, its not even near impossible.",
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      "text": "You have Genius, Sportradar, Stats Perform, IMG and they all kind of play in a similar space in terms of data and streaming. Currently if I look at Genius in terms of what is their big differentiation to us is they are the exclusive provider of Championship soccer in the UK.",
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      "text": "This is definitely a possibility. Another guy and I within the company have already been tasked to go direct, to approach the actual source of the data and see if we can do direct deals. We are approaching them to see if we can try to break the model. You can get more from us and our competitors and we can pay less because there is no middleman to be paid. Its kind of a win-win situation.",
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      "text": "\"You have Genius, Sportradar, Stats Perform, IMG and they all kind of play in a similar space in terms of data and streaming. Currently if I look at Genius in terms of what is their big differentiation to us is they are the exclusive provider of Championship soccer in the UK.\" — Sportsbook Customer; \"We have a few strategic work streams because as price has been going up with these data providers, it has been more of a strategy to go directly and we have been having success in certain areas.\" — Sportsbook Customer; \"This is definitely a possibility. Another guy and I within the company have already been tasked to go direct, to approach the actual source of the data and see if we can do direct deals. We are approaching them to see if we can try to break the model. You can get more from us and our competitors and we can pay less because there is no middleman to be paid. Its kind of a win-win situation.\" — Sportsbook Customer",
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      "text": "Current Competitive Advantage & Risk Of Disintermediation",
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