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  "documentTitle": "Oatly Group AB (OTLY)",
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  "authorName": "Ben Axler",
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  "sourceTypeLabel": "Short seller",
  "presentationDate": "2021-07-14 00:00:00",
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  "notes": "Uses visual evidence (screenshots) to support the thesis of poor product placement.",
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      "kind": "callout",
      "text": "Amazon, the most dominant retailer in the world, lists Califia Farms Oat Milk as its “Best Seller”. We believe Oatly has a poor product placement on the website and is being pushed farther down on search results according to our recent tracking. We observe that Oatly’s price per fluid ounce is $0.30 cents, or 3x Pacific Oat milk.",
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      "text": "(Early June 2021) Amazon Search For “Oat Milk”",
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      "text": "(Late June 2021) Amazon Search For “Oat Milk”",
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      "text": "Owned by SunOpta a public company",
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      "text": "Oatsome increasing up promotion",
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      "text": "We believe “Best Seller” Califia Farms Will Win The Oat Milk battle, having a broader plant-based product portfolio, and sovereign wealth fund backers with deep pockets",
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      "text": "Source: Amazon and Spruce Point Research",
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