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  "documentTitle": "Oatly Group AB (OTLY)",
  "authorId": "54_Spruce_Point_Capital",
  "authorName": "Ben Axler",
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  "sourceTypeSlug": "short_seller",
  "sourceTypeLabel": "Short seller",
  "presentationDate": "2021-07-14 00:00:00",
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  "notes": "Uses a comparison framework to contrast current market leaders (soy, almond, oat) with the emerging pea milk category.",
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      "kind": "callout",
      "text": "Warning: While oat milk is trying to gain share amongst established plant-based milks such as soy and almond, we believe capital is already flowing into the next hot plant trend: peas.",
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      "text": "Today's Choices: Soy Milk, Almond Milk, Oat Milk",
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      "text": "Product images of Wunda, Ripple, Sproud, Vly, and NotCo",
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      "kind": "source-note",
      "text": "Sources: 1) Nestle PR, 2) WholeFoods Magazine, 3) Vegconomist, 4) GreenQueen, 5) Vegconomist, 6) NotCo PR",
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      "kind": "title",
      "text": "Oat Milk Is The Latest Trend, But We Believe Pea Milk Is The Next One Ready To Take Share...",
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      "evidence": "Contrasts current market choices with future pea milk choices",
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      "evidence": "Analysis of Oatly's market positioning and competitive threats.",
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