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  "documentTitle": "Oatly Group AB (OTLY)",
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  "authorName": "Ben Axler",
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      "text": "Warning: If in fact Oatly is right and that it will never be able to supply enough oat milk, then we believe its future will be doomed. We expect competitors will continue to fill the void and take market share. In the long run, we see a real possibility that Oatly is squeezed out of the market and towards insolvency.",
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      "text": "How do you measure success? The answer is right here. We launched in the US and within 9 months there was a national oat milk shortage. It's cool but not cool because you want to supply that. We've come to realize we'll never be able to make enough oat milk. The demand is more great than the supply. It doesn't matter how fast we build our factories, because we're building them as fast as we can. And that's a cool way to measure success.",
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      "text": "\"How do you measure success? The answer is right here. We launched in the US and within 9 months there was a national oat milk shortage. It's cool but not cool because you want to supply that. We've come to realize we'll never be able to make enough oat milk. The demand is more great than the supply. It doesn't matter how fast we build our factories, because we're building them as fast as we can. And that's a cool way to measure success.\" — John Schoolcraft, Oatly's Creative Director of Mind Control",
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      "text": "Source: YouTube \"John Schoolcraft of Oatly on How to Crack Consumer Marketing Without a Marketing Team\", December 11, 2019",
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      "text": "Schooling The Market On Impossible Economics: Famous Last Words Before Oatly's Stock Price May One Day Goes To Zero.....",
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