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  "documentTitle": "Oatly Group AB (OTLY)",
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      "kind": "callout",
      "text": "Warning: “Be Honest” and “Don’t Be Evil”....right? Since at least 2019, Oatly has tried to shape the narrative that there’s a national oat milk shortage, and this should be viewed as a success.",
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      "kind": "callout",
      "text": "Warning: \"Be Honest\" and \"Don't Be Evil\"....right? Since at least 2019, Oatly has tried to shape the narrative that there's a national oat milk shortage, and this should be viewed as a success.",
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      "kind": "quote",
      "text": "“How do you measure success? The answer is right here. We launched in the US and within 9 months there was a national oat milk shortage... We’ve come to realize we’ll never be able to make enough oat milk.”",
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      "kind": "quote",
      "text": "\"How do you measure success? The answer is right here. We launched in the US and within 9 months there was a national oat milk shortage. It's cool but not cool because you want to supply that. We believe the truth about the underlying cause of the shortage is much more grim and a function of management's ineptitude and the harmful side effects of producing oat milk.\" — John Schoolcraft, Oatly's Creative Director of Mind Control",
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      "kind": "source-note",
      "text": "Source: YouTube “John Schoolcraft of Oatly on How to Crack Consumer Marketing Without a Marketing Team”, December 11, 2019",
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      "kind": "title",
      "text": "Oatly's Marketing Spin Tries To School The Public That Supply Shortages Are A Success",
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