{
  "docId": "019dd923-622c-750b-8b99-17900a3ad1c6",
  "docSlug": "4ee8cca82f1a",
  "documentTitle": "Oatly Group AB (OTLY)",
  "authorId": "54_Spruce_Point_Capital",
  "authorName": "Ben Axler",
  "documentKindSlug": "activist-deck",
  "documentKindLabel": "Activist deck",
  "sourceTypeSlug": "short_seller",
  "sourceTypeLabel": "Short seller",
  "presentationDate": "2021-07-14 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.3333334,
  "pageNumber": 102,
  "pageCount": 124,
  "prevPage": 101,
  "nextPage": 103,
  "slideType": "villain_critique",
  "function": "name_villain",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "Uses a red flag icon to signal warning/risk.",
  "elementsJson": [
    "headline_text",
    "callout_box",
    "screenshot",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-622c-750b-8b99-17900a3ad1c6/102",
  "deckHref": "/decks/019dd923-622c-750b-8b99-17900a3ad1c6",
  "deckJsonHref": "/decks/019dd923-622c-750b-8b99-17900a3ad1c6.json",
  "deckAnchorHref": "/decks/019dd923-622c-750b-8b99-17900a3ad1c6#slide-102",
  "components": [
    {
      "bbox": {
        "h": 0.15,
        "w": 0.83,
        "x": 0.085,
        "y": 0.0017
      },
      "kind": "callout",
      "text": "Warning: Oatly's expansion into other product categories, notably vegan ice cream, is being tested in a brutally competitive and promotional environment. In addition to established players, there are other new entrants popping up such as Nick's, who like Oatly, is a Swedish vegan food producer. Nick's is offering free online shipping. Brave Robot, a U.S.-based producer, is literally giving away free pints to customers and challenging Oatly with sustainability messaging.(1)",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "19cf54bf-c165-40aa-a4f7-5bf7c954bb42",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "Warning: Oatly's expansion into other product categories, notably vegan ice cream, is being tested in a brutally competitive and promotional environment.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd953-0397-72dc-a87f-12ab106c9f20",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.42,
        "x": 0.085,
        "y": 0.0038
      },
      "kind": "image",
      "text": "Supermarket shelf photo",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "52731a06-4683-4798-ac36-02aa1b0f260a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.21,
        "w": 0.26,
        "x": 0.635,
        "y": 0.335
      },
      "kind": "image",
      "text": "Brave Robot rebate offer",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6892f512-db40-403e-b900-4284f8ac8fbf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.21,
        "w": 0.26,
        "x": 0.635,
        "y": 0.64
      },
      "kind": "image",
      "text": "Nick's free shipping offer",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "78ec93d8-d4c0-40b7-9409-7254d2ea9406",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.15,
        "x": 0.635,
        "y": 0.975
      },
      "kind": "source-note",
      "text": "Source: Nick's launched in 2021",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "49c00a3d-0db7-4bf5-89be-3cec760c25ee",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.3,
        "x": 0.085,
        "y": 0.935
      },
      "kind": "source-note",
      "text": "Source: Stop & Shop supermarkets owned by Ahold",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4e8929aa-c751-4a29-9913-ebaa593f9cf8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.1,
        "x": 0.635,
        "y": 0.62
      },
      "kind": "source-note",
      "text": "Source: Brave Robot",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "de2a62c6-a65b-48ab-a8e5-1b26b8eb8c38",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.39,
        "x": 0.305,
        "y": 0.04
      },
      "kind": "title",
      "text": "Ice Cream: Good Luck!",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "36aa611f-0eba-4e5f-84a8-1483f235c0cb",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Antagonist introduction",
      "slug": "antagonist-introduction",
      "agent": null,
      "layer": "slide",
      "matchId": "04472c00-c91a-4acb-8cd1-2944eb6e4d47",
      "evidence": "The slide introduces competitors and their offers, framing them as antagonists to Oatly's success.",
      "confidence": 0.7
    },
    {
      "name": "Villain slide",
      "slug": "villain-slide",
      "agent": null,
      "layer": "slide",
      "matchId": "a3a3d6cf-5ce7-414f-a9cb-db54d3b1f086",
      "evidence": "The slide presents a critical view of Oatly's expansion into ice cream, highlighting competition and promotional environment.",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 124,
      "from": 85,
      "beatId": "1c32506f-1c78-4442-a178-fa0f1eb2c40c",
      "arcName": "Overcoming the Monster",
      "arcSlug": "overcoming-monster",
      "beatName": "The Victory",
      "beatSlug": "overcoming-monster-the-victory",
      "evidence": "Conclusion and estimation of downside risk, supported by comprehensive evidence.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}