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  "documentTitle": "Porch Group Inc (PRCH)",
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      "kind": "callout",
      "text": "Spruce Point Interview of a Former Porch Employee: \"Each inspector was paying probably anywhere from a $1 to $3 per inspection to use that software. So if you knew your average lead was worth $14 - $15 bucks you could easily give that product away, and lower your cost of acquisition\"",
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      "text": "InterNACHI Master Inspector Gromicko (Porch Partner): Commentary on website regarding $15 value per lead",
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      "text": "We believe this is a major input into the growth story. According to industry experts, the value of a customer lead may be closer to $14 - $15 or 40% lower.",
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      "text": "Porch was recently initiated with a \"Buy\" and $27 price target with ~33% upside. The Craig Hallum report takes management's claims of $4 per SaaS transaction and $25 in lead value at face value. We believe this is a major input into the growth story. According to industry experts, the value of a customer lead may be closer to $14 - $15 or 40% lower.",
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      "text": "Each inspector was paying probably anywhere from a $1 to $3 per inspection to use that software. So if you knew your average lead was worth $14 - $15 bucks you could easily give that product away, and lower your cost of acquisition. I'm quoting the bigger customers too, the larger the volume the lower the fees — Former Porch Employee",
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      "kind": "title",
      "text": "Analysts Modeling Porch's Words At Face Value",
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